DATE: Tuesday, February 23rd, 2021
TIME: 6:00 PM - 8:00 PM
CEU’S: 2 Resource Development
Brand consistency is the foundation for building a powerful brand experience that creates those raving fans. Building a consistent brand starts with getting clear on your brand story: who you serve, why you do the work, what your unique offer is and how you want people to feel when they encounter your brand. Together, these four foundational brand strategy elements help you create a consistent and cohesive brand experience for your community.
This interactive workshop will walk you through clarifying questions to help you gain a better understanding of your unique brand story, how your brand is currently showing up and what next steps you can take to create that consistent brand experience.
● Gain clarity on your brand’s foundational story
● Know the steps for performing a brand audit
● Understand how to create a consistent brand experience
ICF MN Members who have paid the annual fee: Free
ICF Global & MN Members (who have not paid annual fee) and non-members: $25.00
We look forward to seeing you there Virtually!!