How to Market and Sustain Your Coaching Business - An Effective Framework to Find, Grow and Keep Clients
Date: Wednesday, July 22, 2026
Time: Heavy Appetizers 5:00 PM-6:00 PM, Presentation 6:00 PM-7:30 PM
Location: Warehouse Winery 6415 Cambridge St, Minneapolis, MN 55426
CEU: 1.5 Resource Development
Description:
Join fellow coaches for networking, great food, and practical strategies to market your coaching business. In this interactive session, Paul Batz of Good Leadership will share lessons from his executive coaching journey and provide actionable ideas to help you build a thriving practice.
You'll learn how to clarify your coaching "why," identify and position for your ideal client, and communicate the unique value you provide. You'll also explore three powerful growth mindsets: Clients for Life, Three Years to Mastery, and Better Together: Goodness Pays.
Leave with practical tools, fresh ideas, and new connections to help you market and sustain your coaching business with greater clarity and purpose.
Paul Batz, Founder and CEO, Good Leadership
Paul Batz is the Founder and CEO of Good Leadership, an organizational effectiveness firm built on the belief: goodness pays. Paul leads a team who works with leaders to create a culture of healthy accountability, where the teams across the organization deliver the promises in the operating plan, so senior executives stay focused on winning in the market and attracting the best talent. Paul is the author of eight books, including the 2025 title: Healthy Accountability: The Research-based Pathway to Better Results, Faster, and Easier.
Paul centers his work around the conviction that goodness pays. He partners with leaders to build cultures of healthy accountability, where people win together in an environment where individuals take personal ownership, and embrace the support of the team, to deliver quality work on time. When accountability starts from a foundation of goodness, the culture thrives with a “seeks accountability” mindset where encouragement and positive teamwork are constant in all economic conditions.
In 2024, Good Leadership released its landmark research on healthy accountability, identifying a “Pathway to Healthy Accountability™” with five core elements that underpin high-performing organizations. Those insights are propelling transformation: clients report stronger alignment, faster execution, and a more resilient culture where accountability is embraced, not enforced.
Paul is the creator and host of the Good Leadership Breakfast – the premier leadership development series in Minneapolis/St. Paul, Minnesota. He has hosted more than 118 episodes featuring research with more than 100 executive speakers.
A prolific author, Paul started Good Leadership Press in 2017, a publishing label which produces positive books and tools to help good leaders create great results in their personal and professional lives. Paul is the author of eight books, including his latest Healthy Accountability, published by Good Leadership Press.
Paul’s body of work includes:
Coach to 400+ senior executive leaders, 200+ teams, and more than 100 CEOs and business owners
Author of eight books, including his latest, Healthy Accountability
Inventor of the Team Momentum Survey™ for formal and informal teams
Paul is a graduate of Gustavus Adolphus College and a recipient of the Minneapolis St. Paul Business Journal “Unsung Hero of Corporate Philanthropy” Award.
Outside of work he is hopelessly addicted to golf, an Elton John wannabe piano player, a philanthropist, and he loves hosting dinner parties with his business partner/wife, Melinda, at their home in Bloomington, MN.